Uffie! Uffie! Uffie! ... Uff! Uff! Uff!


Oh you're H&M? I'm Paul Smith BITCH!” yaps Uffie in a dig at her online haters on the final track of her long-awaited album Sex Dreams and Denim Jeans. I’ve been obsessed with this album on my recent roadtrip across Europe and so wanted to jot some notes down on it…
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It’s been three years since the fille terrible Uffie ripped onto the scene aged 19 after she booked DJ Feadz to play at her party, bedded him as a boyfriend and bagged herself a deal with Ed Banger Records, the French label ran by Daft Punk’s ex-manager Pedro Winter, made famous by Justice. Since then Uffie’s had several hurdles to clear, most notably her brief marriage with ‘Le Baron’ André Saraiva and giving birth to their child Henrietta. While she’s been away several artists have tried to cash in on taking Uffie’s sound and driving it into the mainstream, the most obvious example being Ke$ha.
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But Sex Dreams and Denim Jeans is the sort of sophisticated, timely and timeless electro pop album that girls like Ke$ha can only dream of…
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The album’s opening track is of course Pop The Glock, her 2006 breakthrough hit, a sort of electro-acapella spaced-out Barbie rap which went viral on the underground scene. Next up is Art of Uff, produced by Mr Oizo, a haunting rap with daunting piano scales that references Art of Noise’s infamous tune Moments of Love.
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The third track is a single ADD SUV, starring Pharrell Williams. A Manhattan playlist giant earlier on in the party year, ADD SUV pokes fun at the R’n’B genre and rappers’ obsessions with expensive cars. To collaborate with Pharrell fortifies Uffie’s place impressively on the music map, tugging her away from the traditional ‘main-ternative’ mindset of most Ed Banger artists. The Skateboard P / Busy P partnership is a potentially powerful one, let’s hope it perseveres to penetrate the American music scene deeper still. Mirwais is another new jewel in Uffie’s underground crown here, perhaps making it the first pop record to feature two men who have both produced albums for Madonna?
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Give It Away is my favourite track on Sex Dreams and Denim Jeans, a beautiful computer gamey jam with popcorn synths bubbling away that really captures the essence of Uffie: the international party girl turned popstar who seriously doesn’t give a shit but is somehow fixating and valuable.
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It’s easy to see why some have compared Uffie to the Andy Warhol superstars of the 1960s: Uffie is dependent on the support of good producers and industry favours, and she’ll be the first to admit that her talent is limited, yet she has a glistening star quality that exceeds all of the men on Ed Banger. Perhaps in the future we’ll talk about the Busy P superstars?
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Other Uffie tracks that need a mention here (although the whole album’s great) are MC’s Can Kiss, a relentless upbeat trash rap single that sounds a lot like fellow Ed Rec artist SebastiAn’s B-Side Momy. Then there’s Neuneu, a funky Mr. Oizo number which is kind of like Uffie’s take on Crazy In Love. Finally Uffie’s old school single F1rst Love appears in the middle of the album.
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Uffie really proves herself with Sex Dreams and Denim Jeans. Sophisticated, sexy, catchy and really carefully put together. Good things come to those who wait, and Uffie’s always worth the wait.
Play Give It Away:


1 comment:

  1. Benjamin O'Brien4 August 2010 at 05:11

    'Give it Away' is indeed cool. Mario meets marionette.

    ReplyDelete